Why the Pope Should Take Responsibility and Meet with Victims of Pedophile Priests

Very thoughtful piece by a practicing Catholic and a health practitioner who works with victims of sexual abuse.

John Tantillo's Brand Winner... And Loser: The American Auto Industry and The Pope

The American auto industry is experiencing an upswing while the Pope digs himself a deeper hole.

Not As Dull As Expected!

Columnist David Brooks goes over the recent health care forum.

Career Advice for Leonardo DiCaprio

A look at DiCaprio's personal brand. The author suggests that he will excel in the roles of weasely anti-heroes, because of his high voice..

John Tantillo's Brand Winner... And Loser: Tiger Woods and Johnny Weir

The Marketing Doctor applauds Tiger Woods' apology and asks a few questions about Johnny Weir's brand strategy.

John Tantillo's Brand Loser... And Brand Loser: Toyota and Apple & the iPad

John Tantillo points out that Toyota, by marketing its cars under a single brand name (that of the company brand) has left itself especially vulnerable in the recall crisis that's taking place right now.

Design Or Incompetence?

A short Surowiecki piece! That's still really good.

You Saw What in 'Avatar'? Pass Those Glasses!

Controversy erupts over themes presented in Avatar

John Tantillo's Top Ten Brand Winners and Losers of 2009

John Tantillo names his top 5 brand winners and top 5 brand losers from 2009.

John Tantillo's Brand Winner... And Loser: Steven Covey & E-Books... and Traditional Books & E-Books

E-books seem to be the inevitable future of publishing, but the resistance of traditional publishers to give up the usual profit margins on hardcovers, especially, is paving the way for a whole new business model for book sales--and one that potentially positions authors to have  …

John Tantillo's Brand Winner... And Loser: President Obama and The Big Banks

The U.S. Presidential brand just gained a few points, while bank brands still stagnate..

John Tantillo's Winner and Loser of The Week: Fox News and The Global Warming Movement

Fox is leading CNN in the ratings. Is this a product of how they have handled the Obama Administration's reaction to their channel?

T-Mobile U.S. ad inadvertently boosts sales of iPhone app

I have tmobile and like it. (with an iphone.) it's not surprising that Apple benefitted from this. Yes, because they have an app similar to the one that was advertised.

Authentic Personal Branding

On personal branding....

Sizzle you with your personal brand

Personal branding

The Mismeasure of Women

Have women's rights come to a standstill?

No Einstein in Your Crib? Get a Refund

Moral of the story - careful what you promise in your branding?

John Tantillo's Brand Winner... And Loser: GM and the Balloon Boy Family

Even reality TV doesn't begin with a fraudulent basis for its shows

New poll finds Obama has already rebuilt America's global brand

The U.S. climbed six spots in the Nations Brand Index this year, to the top of the chart for the first time.

Rebranding America

The Power in 11/9

John Tantillo's Brand Winner... And Loser: Letterman and the Nobel Prize

John Tantillo applauds Letterman for apologizing in way consistent with his personal brand and also criticizes the Nobel Prize committee for their actions--while maintaining that Obama has handled the (undeserved) reward in the best way possible for his own personal political bra …

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stephlars

Articles Posted: 0
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Member Since: 8/2009Last Seen: 4/10/2010

I work in marketing strategy and communications and am especially interested in branding.

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